If the apple iPhone is as good as it appears in the promotional videos and images on the new iPhone web page! (Technical Specifications)
I thought I would add the mov URL's to an RSS Feed in my webjay account newappleiphone.xml
The RSS Feed and video playback works well on my TV and Philips SL300i via TVersity (Transcoded from mov to mpeg1 for my SL300i but TVersity transcodes to other formats such as wmv for the xbox360)
Alternatively you can view the videos normally on your PC via the new Apple iphone page
Let's hope the iPhone is not totally AV crippled by DRM like the MS Zune and is able to link with Media servers such as TVersity.
I thought I would prepare this post in my blog to illustrate how easily webjay can be used to create an RSS Feed playlist of Internet available AV URL's that can be shared with for example the TVersity Universal Media Player Community.
Here is a low quality video from the BBC of Steve Jobs talking about the iPhone at his 2007 Keynote speech
---Edit---Here is the full iPhone demonstration, Steve Jobs made during his 2007 Keynote speech in QT mov streaming only format!